Veteran fashion editor Ben Cobb is taking the helm of ES Magazine, London newspaper The Evening Standard’s weekly culture and lifestyle supplement.
Cobb will take responsibility from Oct. 4, shifting gears after years at the top of the masthead at Another Man and LOVE Magazine, both biannual style bibles with cult status among fashion insiders.
“I’ve always worked within independent publishing. It just felt like a really good time to challenge myself and put myself in a very different area,” Cobb said. “All my experiences in publishing over the last 20 years — from biannuals to books, chat shows to digital platforms — have led to this moment ... I feel ready to take this on.”
He joins ES Magazine following a challenging time for the publication. The Evening Standard swung to a loss of £17 million ($23.5 million) for the full year to September 2020, its fourth consecutive loss-making year. It slashed distribution of its free newspapers and halted the publication of ES Magazine at the start of the pandemic until September 2020.
Cobb said he plans to sharpen ES’ digital offering while retaining the magazine’s legacy in print, ramp up content from brand partnerships and draw from creative talent and contributors across the industry. He also plans to develop long-form video content and return to in-person events as Covid restrictions ease.
“ES has to reflect London in all its diverse, energetic brilliance. It belongs to Londoners, it’s their magazine,” he said. “I really want the magazine to become a two-way dialogue with London.”
Cobb has years of experience at some highly regarded British style publications to draw on. He spent a decade at Another Man, the men’s fashion and culture biannual owned by Dazed Media, where he served as editor-in-chief from 2015 until his departure in October 2019.
After leaving the publication, Katie Grand tapped him to serve as her co-editor-in-chief overseeing menswear coverage at LOVE. He has also worked with Grand (who exited the magazine she founded in September last year) on her latest venture The Perfect Magazine.
At ES, Cobb will have a broader remit to examine culture and lifestyle trends. “I think it’s going to be really freeing,” he said. “What I’ve always done — or always tried to do — is really plug that into wider culture and vice versa, tie outside cultural ideas and moments into fashion.”