The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — As the Covid-19 pandemic rippled around the world this year, fashion's top editors faced a new challenge: how to remain relevant in a time of such upheaval. In the latest #BoFLive event, BoF's Lauren Sherman speaks with Allure Editor-in-Chief Michelle Lee, Grazia Fashion Director Kenya Hunt, InStyle Editor-in-Chief Laura Brown and Leah Chernikoff, executive editor of Harper's Bazaar US, about why it's necessary to reinvent the fashion magazine.
That fashion magazines continue to play a crucial role in the wider cultural landscape of modern-day life is not up for dispute, according to Brown. “Magazines are so important,” she said. “People still talk about who is on the cover [and] people still care.” But their content is undergoing a long overdue makeover to appeal to contemporary readers. “In some ways it’s liberating that the news stand is in an extremely weird place because [now] you really pick the people you believe in,” Chernikoff said. “We are thinking about [questions like], ‘we have this platform, who do we want to give it to?’
To participate in #BoFLive, BoF's digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.
For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.
The New York Times’ chief fashion critic joins BoF founder and editor-in-chief Imran Amed to share her 2024′s Met Gala.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
The race to dress fashion’s biggest stars has gotten tighter — and brands are deploying fresh, social media-friendly tactics to generate buzz.