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American Eagle Shares Slump After Sluggish Sales Renew Apparel Pessimism

Same-store sales at the retailer rose only 2 percent, falling short of analyst expectations and sending shares down as much as 14 percent in New York
American Eagle Outfitters | Source: Shutterstock
By
  • Bloomberg

PITTSBURGH, United States — American Eagle Outfitters Inc. fell the most in more than two years after posting worse-than-expected same-store sales for the second quarter, signalling even its investments in denim and lingerie can't fend off a wider malaise in the struggling apparel sector.

Same-store sales, a crucial metric in retail, rose 2 percent company-wide in the retailer’s most recent quarter, missing estimates from analysts, according to Consensus Metrix.

Key Insights

American Eagle becomes the latest US apparel retailer reporting a challenging quarter. “We were disappointed to report operating results below our expectations,” Chief Executive Jay Schottenstein said in a statement. He blamed the quarter’s results on underperformance in some seasonal categories and a delayed start to the back-to-school season.

On paper, performance was lifted by license royalties from a third-party operator in Japan. “Without the royalty income, there is no denying that AEO’s underlying performance has deteriorated,” said Neil Saunders, managing director of GlobalData Retail.

Still, there were some bright spots. Aerie, the company’s booming lingerie and swimwear line, continued to post double-digit same-store sales growth. Comparable sales at the popular unit grew 16 percent, largely offsetting the 1 percent decline in the retailer’s namesake brand.

The retailer, which only gives guidance one quarter into the future, said it’s already getting better out there — sales started to tick up at the start of the third quarter. It said it anticipates this quarter’s same-store sales will increase in the low-to-mid single digits.

Market Reaction

The shares fell as much as 14 percent in New York, the biggest intraday slide since May 2017. They had declined 16 percent this year through Tuesday’s close.

By Jordyn Holman; editors: Anne Riley Moffat and Matthew Boyle.

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