The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PALO ALTO, United States — Apple said on Tuesday that Angela Ahrendts, the chief of its retail operations, will leave the company in April to pursue new opportunities.
Ahrendts joined Apple in 2014 after serving as CEO of fashion retailer Burberry and was among the iPhone maker's highest-paid executives. During her tenure, the company re-worked its retail stores with an emphasis on Apple's appeal as a luxury brand and opened locations in pricey districts, such as a glass-walled store on Chicago's Michigan Avenue last fall.
She also oversaw a program called "Today at Apple" in which the iPhone maker held regular events at its stores to teach children how to code and show customers how to use its software for creating and editing videos and photos, for example.
“I want to thank Angela for inspiring and energizing our teams over the past five years,” Apple CEO Tim Cook said in a news release. “She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.”
ADVERTISEMENT
Apple named Deirdre O'Brien as senior vice president of "Retail + People" to replace Ahrendts. O'Brien has worked at Apple for more than 30 years.
By Stephen Nellis with Vibhuti Sharma; Editor: Sai Sachin Ravikumar and Dan Grebler
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.