Gap Says It Will Pay Telfar for Cancelled Collaboration
The New York designer partnered with the mall retailer before Covid-19 thwarted the plans. But Gap's announcement of a new co-branded Yeezy label last week raised questions about its prior collaboration commitments.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.