Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Sears Jumps After Deal to Sell Appliances on Amazon

In addition to offering Kenmore products on Amazon, Sears will integrate its smart appliances with Alexa, so air conditioners and other devices will respond to voice commands.
A Sears store | Source: Shutterstock
By
  • Bloomberg

NEW YORK, United States — Sears Holdings Corp. climbed as much as 15 percent in early trading after announcing plans to sell its Kenmore appliances on Amazon.com, a reassuring sign for a retailer that's been rattled by e-commerce upheaval.

In addition to offering the Kenmore lineup on Amazon’s site, Sears will integrate its smart appliances with Alexa -- the tech giant’s speech-activated assistant. That means the company’s air conditioners and other devices will respond to voice commands. Terms of the agreement weren’t disclosed.

“The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.,” Sears Chief Executive Officer Eddie Lampert said in a statement.

The announcement sent the shares up as high as $10. The stock had been down 6.6 percent to $8.68 this year through Wednesday’s close.

By Nick Turner.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

Adidas Prepares for Samba Slump

As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.


Op-Ed | The Rise of the Unwasteful Brand

A profitable, multi-trillion dollar fashion industry populated with brands that generate minimal economic and environmental waste is within our reach, argues Lawrence Lenihan.


Fashion’s Stalled Self-Checkout Revolution

RFID technology has made self-checkout far more efficient than traditional scanning kiosks at retailers like Zara and Uniqlo, but the industry at large hesitates to fully embrace the innovation over concerns of theft and customer engagement.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024