The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BALTIMORE, United States — Under Armour Inc. made headway on its turnaround, with fourth-quarter numbers indicating that the sports brand may be climbing out of its multiyear rut.
Adjusted earnings amounted to 9 cents a share, excluding some items. That beat the 4 cents analysts were projecting. Sales edged out projections.
Key Insights
Inventory shrank 12 percent to $1 billion, its lowest in almost two years. That’s a critical measure in Under Armour’s restructuring. The company has eliminated underperforming products and overhauled how items are brought to market, in an effort to gain a better grasp on what will sell and at what price point.
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Gross margin, which tumbled in the beginning of 2018, continue to expand, another sign that the company is achieving its goal of tightening expenses and selling more product without discounting prices. Under Armour’s 45.1 percent margin in the fourth quarter beat analyst estimates and the prior-year figure.
It's the second straight quarter of positive earnings for Under Armour and comes as executives have said the restructuring should be paying off. Founder and Chief Executive Officer Kevin Plank said during the company's Investor Day that it was entering the third year of a "three-year transformation of our business." A slide in December's shareholder presentation labeled 2018 with the slogan "Get to Work" and labeled 2019 as "Execute."
Market Reaction
Under Armour shares chopped around in premarket trading, rising as much as 5.9 percent and falling as much as 1.8 percent. The company made little change to the 2019 guidance it provided in December. Shares had risen 18 percent this year through Monday’s close.
By Eben Novy-Williams; editors: Nick Turner and John J. Edwards III.
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