Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Brands often launch plus-size lines to great fanfare, only to abandon their efforts when sales don’t immediately meet expectations. But some labels have found success with a more-comprehensive approach to the category.