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Bits & Bytes | Apple Watch 2, Never Not Shopping, Vogue on WhatsApp

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Apple watch | Source: Apple
By
  • Helena Pike

"Apple Watch 2: How The World's Best Smartwatch Might Make Its Great Leap Forward(Fast Company)
"The shortcomings of the first Apple Watch have been well defined in customer research, media reviews, and analyst coverage. So filling those gaps will be the first job of the Watch's creators."

"In the Future of Retail, We're Never Not Shopping" (Harvard Business Review)
"There is no longer a clearly defined shopping stage. The model is changing as new technologies allow people to bring the purchase of the product that satisfies their need closer to their first perception of it."

"Shops to Showrooms(The Economist)
"Bricks-and-mortar stores are in the throes of an identity crisis. The growing threat from online shopping has spurred some physical retailers to do more than just sell goods."

"British Vogue Tests Breaking Fashion News Alerts on WhatsApp" (Digiday)
"Since February, when New York Fashion Week kicked off, Vogue has been sending the latest runway looks and fashion news to followers' phones."

"When Fashion Meets Technology, You Can Wear Your Tweets" (The New York Times)
"Museums are clearly paying attention to the impact of technology on fashion, with "#techstyle" on view at the Museum of Fine Arts, Boston, through July 10, and "Manus x Machina: Fashion in an Age of Technology" opening at the Metropolitan Museum of Art in New York on May 5."

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