The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Watch 2: How The World's Best Smartwatch Might Make Its Great Leap Forward" (Fast Company)
"The shortcomings of the first Apple Watch have been well defined in customer research, media reviews, and analyst coverage. So filling those gaps will be the first job of the Watch's creators."
"In the Future of Retail, We're Never Not Shopping" (Harvard Business Review)
"There is no longer a clearly defined shopping stage. The model is changing as new technologies allow people to bring the purchase of the product that satisfies their need closer to their first perception of it."
"Shops to Showrooms" (The Economist)
"Bricks-and-mortar stores are in the throes of an identity crisis. The growing threat from online shopping has spurred some physical retailers to do more than just sell goods."
"British Vogue Tests Breaking Fashion News Alerts on WhatsApp" (Digiday)
"Since February, when New York Fashion Week kicked off, Vogue has been sending the latest runway looks and fashion news to followers' phones."
"When Fashion Meets Technology, You Can Wear Your Tweets" (The New York Times)
"Museums are clearly paying attention to the impact of technology on fashion, with "#techstyle" on view at the Museum of Fine Arts, Boston, through July 10, and "Manus x Machina: Fashion in an Age of Technology" opening at the Metropolitan Museum of Art in New York on May 5."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.