The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Watch 2: How The World's Best Smartwatch Might Make Its Great Leap Forward" (Fast Company)
"The shortcomings of the first Apple Watch have been well defined in customer research, media reviews, and analyst coverage. So filling those gaps will be the first job of the Watch's creators."
"In the Future of Retail, We're Never Not Shopping" (Harvard Business Review)
"There is no longer a clearly defined shopping stage. The model is changing as new technologies allow people to bring the purchase of the product that satisfies their need closer to their first perception of it."
"Shops to Showrooms" (The Economist)
"Bricks-and-mortar stores are in the throes of an identity crisis. The growing threat from online shopping has spurred some physical retailers to do more than just sell goods."
"British Vogue Tests Breaking Fashion News Alerts on WhatsApp" (Digiday)
"Since February, when New York Fashion Week kicked off, Vogue has been sending the latest runway looks and fashion news to followers' phones."
"When Fashion Meets Technology, You Can Wear Your Tweets" (The New York Times)
"Museums are clearly paying attention to the impact of technology on fashion, with "#techstyle" on view at the Museum of Fine Arts, Boston, through July 10, and "Manus x Machina: Fashion in an Age of Technology" opening at the Metropolitan Museum of Art in New York on May 5."
BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.
The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.
A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality.
The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.