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Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.
Augmented reality beauty app Modiface | Source: Modiface
By
  • Helena Pike

"Why AR Will be Bigger Than VR(Venture Beat)
"How Google digitised the festive displays at 18 major retail establishments for your enjoyment — no trip to Manhattan required."

"Weibo's Comeback Lures Luxury Brands" (Jing Daily)
"Fendi recently rolled out a new campaign on Weibo asking followers of the Italian leather handbag brand to show off their best selfies."

"Google's 'Window Wonderland' Brings New York's Holiday Retail Extravaganzas to The Web" (Fast Company)
"This isn't the first time that the company has put holiday store windows on the web."

"How Revolve Is Leveraging User-Generated Content for its Beauty Business" (Fashionista)
"With the evolution of #selfie to #shelfie, the vanity has become shareable content, with each little jar a beacon of personal style."

"Zalando Plans to Hire 1,000 Engineers in Aggressive Expansion, Leaked Memo Shows" (Business Insider)
"The Berlin-headquartered company, Europe's largest online fashion retailer, intends to hire 1,000 engineers throughout the course of next year."

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