The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Why AR Will be Bigger Than VR" (Venture Beat)
"How Google digitised the festive displays at 18 major retail establishments for your enjoyment — no trip to Manhattan required."
"Weibo's Comeback Lures Luxury Brands" (Jing Daily)
"Fendi recently rolled out a new campaign on Weibo asking followers of the Italian leather handbag brand to show off their best selfies."
"Google's 'Window Wonderland' Brings New York's Holiday Retail Extravaganzas to The Web" (Fast Company)
"This isn't the first time that the company has put holiday store windows on the web."
"How Revolve Is Leveraging User-Generated Content for its Beauty Business" (Fashionista)
"With the evolution of #selfie to #shelfie, the vanity has become shareable content, with each little jar a beacon of personal style."
"Zalando Plans to Hire 1,000 Engineers in Aggressive Expansion, Leaked Memo Shows" (Business Insider)
"The Berlin-headquartered company, Europe's largest online fashion retailer, intends to hire 1,000 engineers throughout the course of next year."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.