Bits & Bytes | Digital Bubbles, Neuroscience, Apple, 3D Printing

"Online Bubbles Swelling In World Of Fashion" (Forbes)
"In the world of fashion, where for the most part, there are already too many retailers and brands chasing after consumers who don't need more "stuff," we're seeing new digital bubbles form, that are being valued beyond credulity."

"Can Neuroscience Unlock the Luxury Mind?" (The Business of Fashion)
"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help?"

"Jony Ive Explains Why Apple Is Entering the Luxury Market" (Bloomberg)
"Jonathan Ive spoke about the Apple Watch at the Condé Nast International Luxury Conference, explaining that the company developed its own gold alloy for the high-end version of its smartwatch."

"Something Old (Bridal Wear) Meets the New (3-D Printing)" (The New York Times)
"A number of designers and companies are experimenting with clothing and accessories created on 3-D printers, which can be programmed to combine layers upon layers of material into a one-of-a-kind object or garment."

"Online Fashion Marketplace Poshmark Raises $25 Million Funding Round" (Bloomberg)
"The fashion marketplace announced on Tuesday that it has raised $25 million in venture funding, bringing its total funding to $47.2 million."

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.