The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Hudson's Bay to Acquire Gilt Groupe for $250 Million" (Bloomberg)
"Gilt Groupe Holdings Inc., a startup once valued at about $1 billion, agreed to be acquired by Hudson's Bay Co. for $250 million in cash."
"CES 2016: Fitbit Launches Latest Fitness-Focused Smartwatch" (The Financial Times)
"The launch comes as CES sees a swath of companies from outside of the traditional tech sector looking to challenge Fitbit's dominance of the wearable tech market."
"L'Oreal Unveils Smart Skincare Patch at CES" (Bloomberg)
"L'Oreal introduced a skin patch on Wednesday designed to monitor ultraviolet exposure and help consumers educate themselves about sun protection."
"How Under Armour Plans to Turn Your Clothes Into Gadgets" (Wired)
"Under Armour was founded on a simple idea: Make athletes better. To do that, it's turning human performance into a big data problem."
ADVERTISEMENT
"Grindr, the Gay Dating App, Hooks Up With Fashion" (The New York Times)
"On Sunday, the app will live-stream the fall 2016 men's wear show of J. W. Anderson as it hits the runway at London Collections: Men, the city's biannual men's fashion week."
"Fitbit Heart Rate Tracking Is Dangerously Inaccurate, Lawsuit Claims" (The Telegraph)
"Claims from fitness tracking company Fitbit that its wristbands can accurately monitor owners' heart rates are wildly and in some cases dangerously misleading, according to a lawsuit."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.