The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — L'Oreal SA's latest effort to keep sun worshippers from harm doesn't involve lotion.
The Paris-based cosmetics maker introduced a skin patch on Wednesday designed to monitor ultraviolet exposure and help consumers educate themselves about sun protection. Worn like a band-aid, the My UV Patch will be offered under the La Roche-Posay brand later this year, L’Oreal said in a statement.
The product, unveiled at the annual International Consumer Electronics Show in Las Vegas, shows how the world’s largest cosmetics company is seeking to stay relevant amid slowing sales. It was developed by L’Oreal’s U.S.-based technology incubator that in 2014 came up with Makeup Genius, an application that turns a mobile device into a digital mirror, enabling users to try on L’Oreal cosmetics virtually.
“Connected technologies have the potential to completely disrupt how we monitor the skin’s exposure to various external factors, including UV,” said Guive Balooch, global vice president of the incubator.
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The one-inch patch, which is half the thickness of an average hair, stretches and adheres directly to any area of skin that the consumer wants to monitor, unlike the rigid alternatives currently on the market, L’Oreal said. Wearers will be able to take a photo of the patch and upload it to a mobile app to determine the amount of UV they’ve been exposed to.
By Andrew Roberts; editors: Matthew Boyle, Paul Jarvis.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.