Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.
With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.
Both are recent entrants in a crowded field of actors, singers and the occasional cartoon character launching beauty lines. Success means creating a product that could stand on its own even without a famous founder.