The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"How Shoptiques' 30-Year-Old CEO Is Using Tech to Take Indie Boutiques Global (and Make Millions)" (Forbes)
"The startup has raised $3 million to date from top investors like Andreessen Horowitz, Greylock Partners, Benchmark, SV Angel, William Morris Endeavor Agency and Y Combinator."
"Myntra to Unveil New Social App" (The Times of India)
"The Flipkart-owned online fashion retailer is aiming to double the gross merchandise value of goods sold on the platform to $1 billion in 2016. Mantra shut its website and moved to an app-only platform in May this year."
"Le Tote's Clothing Rentals App Lets You Seek Out New Outfits From Your iPhone's Search Screen" (TechCrunch)
"Online shoppers looking to spice up their wardrobe on a more regular basis can now download a new app from Le Tote, a 'Netflix-for-clothing' type of service backed by Andreessen Horowitz, Google Ventures and others, which launched to the public this week."
"Baublebar and Jawbone Collaborate on a Bracelet for the Wearable Tech Market" (Fashionista)
"This type of partnership is a first for both companies — Jawbone with a jewelry brand, BaubleBar with a tech brand. The two were introduced by their joint investor, Chris Burch."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.