The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat Maker's Stock Keeps Falling — And Analysts Think It'll Drop Even More" (The Los Angeles Times)
"Analysts were concerned about Snap's ability to grow and to compete successfully with Facebook, which has 1.2 billion daily active users compared with Snapchat's 158 million."
"WhatsApp Joins Arsenal of Online Luxury Amid Race for Customers" (Bloomberg)
"By becoming one of the first companies to use WhatsApp to sell directly to customers, Yoox Net-a-Porter is seeking a leg up on competitors like Farfetch and luxury brands' own sites."
"Amazon and Pinterest Threaten to Shake Up the Search Ad Market" (Wall Street Journal)
"Google continues to dominate search advertising, but ad buyers say they welcome the competition."
"India's Paytm E-Commerce Raises $200 Million From Alibaba, SAIF Partners" (Reuters)
"Paytm has raised $200 million to expand its online retail business in a market dominated by homegrown Flipkart and US tech giant Amazon."
"One of Facebook Messenger's First Retail Partners Has Ditched It as a Notification Tool" (Recode)
"Everlane emailed customers to let them know that it is discontinuing using the messaging platform as a notification tool."
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.