The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat Maker's Stock Keeps Falling — And Analysts Think It'll Drop Even More" (The Los Angeles Times)
"Analysts were concerned about Snap's ability to grow and to compete successfully with Facebook, which has 1.2 billion daily active users compared with Snapchat's 158 million."
"WhatsApp Joins Arsenal of Online Luxury Amid Race for Customers" (Bloomberg)
"By becoming one of the first companies to use WhatsApp to sell directly to customers, Yoox Net-a-Porter is seeking a leg up on competitors like Farfetch and luxury brands' own sites."
"Amazon and Pinterest Threaten to Shake Up the Search Ad Market" (Wall Street Journal)
"Google continues to dominate search advertising, but ad buyers say they welcome the competition."
"India's Paytm E-Commerce Raises $200 Million From Alibaba, SAIF Partners" (Reuters)
"Paytm has raised $200 million to expand its online retail business in a market dominated by homegrown Flipkart and US tech giant Amazon."
"One of Facebook Messenger's First Retail Partners Has Ditched It as a Notification Tool" (Recode)
"Everlane emailed customers to let them know that it is discontinuing using the messaging platform as a notification tool."
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.