The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.
Maverick Capital Ventures led the Series A round, Dallas-based RewardStyle said Tuesday in a statement. The company plans to use the funds to expand its technology.
RewardStyle lets fashion bloggers and social-media personalities get paid by brands whose clothing and accessories they show off to their followers. The company’s LikeToKnow.It product lets a select group of influential people tag Instagram photos with special links. Then, customers who sign up can like the tagged posts and receive an e-mail with a page featuring the clothes in the image and a link to purchase them.
Co-founded by Amber Venz Box in 2011 as a way for fashion bloggers like herself to make money, RewardStyle drew inspiration from the commission that personal shoppers make from boutiques where clients purchase clothing. Bloggers get a cut when their followers buy something through their links. There are 9,000 content creators and 4,000 global retailers currently using the services, according to the statement.
By Alex Barinka; editors: Cecile Daurat, Lisa Wolfson.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.