The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States — Shopify Inc. reported a widening of its quarterly net loss as the Canadian e-commerce company increases spending to expand its customer network. The shares tumbled in early trading.
In the third quarter, the net loss was $72.8 million, or 64 cents a share, the company said in a statement Tuesday, compared with $23.2 million or 22 cents a share a year earlier.
Shopify said it has surpassed 1 million merchants worldwide who use its platform.
Revenue in the three months ending September 30 grew 45 percent to $390.6 million, boosted by recent innovations in its online checkout system and a push to set up a delivery system. That beat analysts’ average estimate of $383.8 million. Shopify raised its 2019 revenue guidance to $1.55 billion to $1.56 billion and raised its fourth-quarter sales estimate to as much as $482 million.
ADVERTISEMENT
The stock dropped 7.9 percent in pre-market trading in New York. Its share price has slumped by about 20 percent since reaching a peak on August 27 as investors sold out of high growth stocks.
Even as the company reports high growth rates in sales, the 45 percent increase in the third quarter was the slowest in Shopify’s four years as a public company. To combat that slowdown, it announced the purchase of 6 River Systems Inc. last month to ramp up its $1 billion plan to set up a network of fulfillment centres in the US, positioning itself as a smaller rival to Amazon.com Inc.’s service.
And while analysts have been bullish on the company with 16 buy ratings, 11 holds and only three recommendations, most believe the stock is fairly valued despite the slump. CIBC analyst Todd Coupland said in an October 8 report that the share price correction was “justified” and its stock “reflects the company’s growth through 2020.”
Still, Shopify is one of Canada’s best-performing stocks, having gained 124 percent this year as investors rewarded the company’s fast-growing sales and innovations in online checkout products. The tech company helps companies with online sales, and more recently, moved to also offer services for point-of-sale at brick-and-mortar stores, competing with Square Inc.
By Kiley Roache; editors: Jillian Ward, Divya Balji and Molly Schuetz.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.