Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Wearable Technology Market Set to Explode, Could Reach $50 Billion, Says Credit Suisse

Credit Suisse has issued a report on the rise of the wearable technology market, which, it says, has hit "an inflection point" and will have "a significant and pervasive impact on the economy," reaching $30-$50 billion over the next 3-5 years.
A rendering of the rumoured Apple iWatch | Source: appleinsider.com
By
  • Vikram Alexei Kansara

LONDON, United Kingdom — On Friday, Credit Suisse issued a report on the rise of wearable devices — personal accessories with embedded sensors, displays and other digital technology, such as Nike's FuelBand, Google's Internet-connected eyewear and Apple's rumoured iWatch — calling them "a mega trend" that has hit "an inflection point in market adoption" and will have "a significant and pervasive impact on the economy," reports Barron's.

The "wearables" market, currently concentrated in health and fitness and estimated to be worth between $3 billion to $5 billion, is set to explode, said the report, reaching $30 billion to $50 billion over the next three to five years, as sensors and battery life improve and an ecosystem of entrepreneurs start to build thousands of apps and services on top of wearable devices, just as they have done for smartphones.

The smartphone will be the personal hub through which various tech-infused accessories will function and interconnect, said the report, which named Apple and Google, whose iOS and Android smartphone operating systems dominate the market, as amongst the best positioned to tap the growing opportunity.

There are already 250 million users running mobile operating systems that can support wearable technology, said the authors of the report, who expect more than 15 percent of smartphone owners to purchase a wearable device.

ADVERTISEMENT

Their top investment picks in the wearable technology space include Apple, Google and Nike, which aims to eventually embed smart technology into its entire range of apparel, accessories and footwear.

In recent weeks, there has been a veritable flurry of activity in the wearables market, but traditional luxury and fashion brands, who make a sizable chunk of their revenues in personal accessories like bracelets, watches and eyewear have been noticeably absent from the space.

Read more about the emerging wearable technology market:

Fashion Brands Absent From Wearable Tech Revolution
Connecting With Consumers Through Wearable Devices

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024