• GANNI PF17 Campaign Image
  • GANNI SS17 Fashion Show
  • GANNI Girls Backstage SS16 Fashion Show
  • GANNI Copenhagen Conecept Store
  • GANNI HQ Copenhagen
  • CEO Nicolaj Reffstrup and Creative Director Ditte Reffstrup
  • GANNI Crew at Roskilde Festival

Ganni Premium Page

Trust in instinct!

Ganni Premium Page

Trust in instinct!

Ganni's live mosaic

      • 20 August, 19:14
      • 20 August, 07:33
      • 19 August, 19:01
      • 19 August, 06:56
      • 18 August, 19:08
      • 18 August, 11:03
      • 18 August, 06:22
      • 17 August, 18:24
      • 17 August, 07:21
      • 16 August, 18:14
    • 16 August, 12:03
    • 16 August, 06:19
    • 15 August, 18:02
    • 15 August, 06:10
      • 14 August, 18:04
      • 14 August, 06:03
      • 13 August, 20:34
      • 13 August, 08:56
      • 12 August, 20:08
      • 12 August, 07:29
      • 11 August, 20:12
      • 11 August, 13:55
      • 11 August, 07:02
      • 11 August, 01:49
      • 10 August, 16:05
      • 10 August, 15:33
      • 10 August, 14:24
      • 10 August, 13:02
      • 10 August, 11:57
      • 10 August, 06:33
      • 9 August, 16:53
    • 9 August, 06:06
    • 8 August, 19:50
    • 8 August, 14:43
    • 8 August, 11:05
      • 8 August, 08:02
      • 8 August, 06:05
      • 7 August, 19:08
      • 7 August, 15:34
      • 7 August, 13:00
      • 7 August, 05:34
      • 6 August, 17:33
      • 6 August, 07:32
      • 5 August, 18:55
      • 5 August, 06:21

Vital statistics

  • 2000 Established
  • Private Type
  • 51 - 200 Number of employees
  • Frederiksholms Kanal 4
    Copenhagen, Denmark
    HQ

Key people

  • Nicolaj Reffstrup CEO
  • Ditte Reffstrup Creative Director

Company Snapshot

Company Snapshot

Founded in 2000 by an art connoisseur and gallery owner to design the perfect cashmere knit, Ganni has developed exponentially over recent years. Based in Copenhagen and owned and run since 2009 by husband-and-wife team creative director Ditte Reffstrup and CEO Nicolaj Reffstrup Ganni is represented in more than 400 of the world's finest retailers as well as through 18 concept stores in Denmark, Norway, and Germany. 

The Ganni mission is simple: We fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. From the perfect date-night dress to slouchy-chic Sunday knits, we have an instinct for designing pieces that style-obsessed women want in their wardrobes. We don’t do tricky, high-concept Scandi-style or girly-boho. We’re different. We make gorgeous designer fashion that works.

Copenhagen is home and where our heart is. As Danes we were taught
to appreciate beautiful aesthetics simply by being brought up surrounded by quality design. It’s a premise we work very seriously with, and we are proud of our Nordic design heritage, but not limited by its traditional minimalist expression. 

To us design is not an intellectual exercise, it’s a gut feeling. We find inspiration in everything and nothing in particular, but music, movies and traveling usually gets us going. Design is an emotional ride to us. If our hearts are not in it, it doesn’t happen.

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.