For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

For more updates about the The BoF 500 subscribe to the Daily Digest newsletter

{alt missing} Courtesy

Verbal & Yoon

Founders, Ambush Design

The Tokyo-based fashion power couple sits at the intersection between international acclaim and underground endorsement.

Biography

Verbal and Yoon Ahn are two of Tokyo’s premier style icons, known in both the fashion and music spheres by everyone from underground kids to presidents of multi-million dollar corporations. A hip hop artist and graphic designer respectively, together they have featured in global Louis Vuitton and Doc Martens campaigns and have collaborated with the likes of Sacai, Colette, Kitsuné, A Bathing Ape and Topman. Not short of industry insider friends, Verbal and Yoon are often pictured with the likes of Kanye West, Kim Jones , A$AP Rocky , Pharrell Williams and Skepta. In April 2018 Yoon was appointed jewellery designer at Dior Men following Kim Jones' appointment to helm the brand.

Verbal and Yoon met at Boston University, where Verbal studied Philosophy and Marketing and Yoon studied Graphic Design. Shortly after leaving Boston in 1998, Verbal debuted in M-Flo and began his career in the music industry. Prompted by Yoon, Verbal began to replace his traditionally hip-hop baggy clothes for brands he loved like Raf Simons and Dior Homme, in a move that has been said to have spearheaded the movement of hip-hop artists engaging in the concept of high-fashion brands.

In 2002, the duo created Ambush Design Company as a design outlet for Yoon, under which she designed album artwork for a number of artists, including Verbal. In 2004 they founded a couture jewellery line called Antonio Murphy & Astro — Kanye West was seen wearing their designs shortly after it was launched.

In 2008 they established their second line, Ambush, which was an instant success. Initially designing giant gold chains, gold metal chokers and handmade gold chain-mail hoodies, the line quickly developed more conceptual themes for each collection, such as "Nomad" or "Holy Mountain." Their Autumn/Winter 2015 collection was shown outside of Japan for the very first time at the Joyce Gallery in Hong Kong. The collection was a modern take on American Southwestern jewellery, and was inspired by The Beatles’ White Album. Alongside their jewellery label, the duo runs a consultancy agency that has worked on projects with brands such as Beats by Dre and e-commerce site Rakuten.

Career

Ambush Design

Ambush Design

Founders

2008 - Present

Tokyo, Japan

Education

Boston University

Boston University

Vital Statistics

Nationality

Japan/ Korea, Republic of

Location
Japan
Member since
2015

Similar Profiles

Ahmad Al Sayed

Former Chief Executive, Qatar Investment Authority

Kerim Ture

Co-Founder & Managing Partner, Modanisa

Caroline Brown

Former Chief Executive, Donna Karan

Nina Garcia

Editor-in-Chief, Elle


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

Presented by Snapchat