The rise of consumer activism is putting pressure on brands to open up about their business practices and principles and how they pertain to ethics, sustainability and even pricing.
Transparency isn't easy. Large, complex supply chains can be difficult for brands to untangle - especially at scale - and it's hard to communicate positive action among brands that greenwash and benefit from the halo effect of transparency without making real change.
A number of brands have opted for fuller disclosure and have built their business models from the bottom up to enable a clear line of sight on how products are made. By analysing their strategies BoF explores what it takes to be both transparent and commercially successful.