default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF Masterclass | How to Launch and Grow a Hero Product

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Launch and Grow a Hero Product”.
BoF Masterclass | How to Launch and Grow a Hero Product
BoF Masterclass | How to Launch and Grow a Hero Product
BoF PROFESSIONAL

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, often account for up to 30 percent of a beauty brand’s revenue, however, the long-lasting success of a hero product hinges on the quality of its formula, timing and a bit of luck.

The Business of Beauty’s Priya Rao, along with Too Faced Cosmetics’ global brand president Tara Simon and Tarte Cosmetics’ chief executive Maureen Kelly, will unpack how brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.

Watch on demand here:

The author has shared a YouTube video.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
How to launch and grow a hero product case study cover
Case Study
Case Study | How to Launch and Grow a Hero Product

Exclusive to BoF Professional members.

Further Reading

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.


In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.


A new crop of local perfume brands are reclaiming indigenous ingredients and reviving ancient fragrance-making techniques. But will that be enough to entice Indian consumers to swap international luxury perfumes for perfumes made at home?


Remedy Place, a luxury social wellness club, has completely rebranded the spa experience with an eye on the male demographic. This year, the company has an ambitious plan to expand starting with its third and largest 7,400-square-foot club in New York’s SoHo neighbourhood this spring and an upcoming product line that brings self-care into the home.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024