The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The author has shared a YouTube video.
You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
During the pandemic, brands were able to break their years-long cycle of endless discounts as they pulled back on ordering and decreased their overstock. However, as demand came roaring back in 2021, so did old habits. Now, according to BoF retail correspondent Cathaleen Chen, the author of BoF’s case study “The Complete Guide to Managing Markdowns,” retailers have lost that markdown discipline due to a lack of inventory management.
“What happens when you have too much inventory?” Chen asked. “You have sales.”
In this Masterclass, Chen is joined by BoF deputy editor Brian Baskin, Adam Cochrane, a general retail and luxury equity research analyst and Deutsche Bank partner Kelly Pedersen to discuss when retailers should implement markdowns, how to change consumer perceptions around discounts and more.
Exclusive to BoF Professional members.
After avoiding markdowns for much of the last two years, many brands returned to their old ways this holiday season. Are discounts a necessary evil?
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Rent the Runway and Stitch Fix will give updates on their turnaround efforts. That, plus what else is in store for the coming week.
Krishna Nikhil has stepped down for family reasons after just over 18 months at the helm of eco-innovation brand, the company said.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.