The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The internet juggernaut partnered with an independent London salon, Neville Hair & Beauty, to open a 1,500 square space hair salon in London’s Spitalfields neighbourhood to demonstrate its hair care products and technologies. The salon will offer services for adults and children, including cut, colour and styling, and guests will be able to try out hair colours virtually through augmented reality or scan and purchase items on the salon’s shelves.
The salon will be open only to Amazon employees at first, and the company said there are no current plans to open additional locations.
Amazon is investing in beauty, one of the most important categories on its marketplace, and said the salon supports the recent opening of a professional beauty shop on its platform in the UK, designed to sell products and tools for salons. It has opened other retails formats in the past, including grocery stores and shops featuring highly rated Amazon products.
As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.
The global market has slowed, but the beauty category remains of interest to financial backers. The Business of Beauty identifies the top targets of the year.