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Amazon's New Beauty Store Poses Threat to Beauty Retailers

Following Amazon's announcement, shares of beauty retailer Ulta fell about 3 percent.
Amazon beauty | Source: Shutterstock
By
  • Reuters

SEATTLE, United States — Amazon.com Inc on Monday unveiled its online professional beauty store to sell supplies to licensed professional stylists, barbers and aestheticians, weighing on shares of other beauty retailers.

It would sell a wide range of brands from Wella Colour Charm and Rusk to OPI Professional, and other supplies typically found in salons and spas, Amazon said in a blog post.

Following Amazon's announcement, shares of beauty retailers Ulta Beauty Inc fell about 3 percent and those of Sally Beauty Holdings plummeted 9 percent.

Stylists can now find almost everything they need to run their business in a single store at low prices, with fast, free shipping in one to two days on eligible orders with Business Prime, Amazon said.

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"Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what's important: their customers," said Steve Kann, director of customer driven experience, Amazon business.

Amazon said the buyers would need a state-issued cosmetology, barber, or aesthetician license to purchase products.

The company started in the 1990s as a bookseller and now has its footprints in sectors from cloud computing to groceries.

By Vibhuti Sharma; editor: Shinjini Ganguli.

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