Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty Brand Il Makiage Acquires AI Start-Up

The acquisition marks the second technology company the brand L Catterton-backed beauty brand has purchased.
Il Makiage's Woke Up Like This foundation. Il Makiage.
Il Makiage's Woke Up Like This foundation. (Il Makiage)

Il Makiage announced the acquisition of Voyage81, which owns patented technology that enables hyperspectral imaging capabilities on smartphones, allowing users to see in the ultraviolet and infrared wavelengths. The technology can be utilised in the beauty industry to perform various types of analysis on skin and hair.

The acquisition of Voyage81, which recently completed its first funding round, is the second technology company the brand L Catterton-backed beauty brand has purchased. In November 2019, it acquired AI and data science startup NeoWize.

“Combining Voyage81′s physics-based algorithms with Il Makiage’s existing data science team and utilizing the company’s one billion+ data points and unprecedented daily incoming data flow, will further boost our AI vision capabilities,” said co-founder Dr. Boaz Arad. “Thus, I strongly believe that together we can conquer the next frontier in the beauty and wellness industries – creating a technological advantage that will be next to impossible to match.”

Learn more:

ADVERTISEMENT

Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race

Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there’s a new problem: how do these labels ensure their customers find the right shade?

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Insight into the fast-evolving beauty business and lessons for the future of fashion.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.