He joins the company from Coty, where he served as executive vice president and EMEA president of its luxury and consumer beauty division. He’s also worked at companies including Revlon, Procter & Gamble and Johnson & Johnson.

Current CEO and company founder Julien Saada will transition to chairman and chief strategy officer.

Maesa has created a number of brands, including Kristin Ess and TPH by Taraji. It also manufactures private label beauty products for mass and speciality retailers like Target, CVS and Ulta.