The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The rapper filed to trademark “Bardi Beauty” on April 16. According to the filing, the cosmetics company could encompass makeup, fragrance, skincare and hair and nail products. The news was first reported by TMZ.
While Cardi B has already ventured into fashion collaborations, teaming up with Reebok, Steve Madden and Fashion Nova, she is yet to formally launch any products within the beauty industry. However, she’s well on her way: Last month, Cardi B announced via Instagram that she has been working on her own haircare range “at home for my hair and my daughters.” With no release date disclosed at the time, the launch of haircare may be one element of this larger beauty line.
How not to look tired? Make money.
In a rare video this week, the mega-singer responded to sceptics and gave the public a look at what her beauty founder personality might be.
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Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.