The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The rapper filed to trademark “Bardi Beauty” on April 16. According to the filing, the cosmetics company could encompass makeup, fragrance, skincare and hair and nail products. The news was first reported by TMZ.
While Cardi B has already ventured into fashion collaborations, teaming up with Reebok, Steve Madden and Fashion Nova, she is yet to formally launch any products within the beauty industry. However, she’s well on her way: Last month, Cardi B announced via Instagram that she has been working on her own haircare range “at home for my hair and my daughters.” With no release date disclosed at the time, the launch of haircare may be one element of this larger beauty line.
Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.
Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.
The firm has been working on a listing since at least 2022, with previous attempts buffeted by volatile markets.
In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth