The singer, actor and ex-boy-bander’s name appeared on a trademark filing in the UK for a “perfume and cosmetics” business, “Please As Holdings Limited,” suggesting he could be next in a long line of celebrities who have launched into the beauty space. The company was incorporated on May 25 — news which was first picked up by a fan account on Twitter, @TheHarryNews.

Styles’ team did not immediately respond to request for comment.