The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The singer, actor and ex-boy-bander’s name appeared on a trademark filing in the UK for a “perfume and cosmetics” business, “Please As Holdings Limited,” suggesting he could be next in a long line of celebrities who have launched into the beauty space. The company was incorporated on May 25 — news which was first picked up by a fan account on Twitter, @TheHarryNews.
Styles’ team did not immediately respond to request for comment.
Eurazeo, which invested in Pat McGrath Labs in a deal that valued the beauty brand at $1 billion in 2018, quietly sold its stake in the beauty line in 2021, BoF has learned.
Like skin care and cosmetics line before them, upstart perfume brands see a path to take market share from the category’s incumbents.
The two companies, which occupy different ends of the market, report results this week. Plus, what else to watch for in the coming days.
As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition.