The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Greek makeup artist Gregoris Pyrpylis will lead the development of the French luxury house’s beauty division. He will report to Agnès de Villers, president of Parfum & Beauté and will work under the supervision of Pierre-Alexis Dumas, artistic director of Hermès.
“We take a crosscutting perspective to creating objects for Hermès beauty,” said de Villers. “As an expert in the colours, textures and gestures that express and elevate beauty, Gregoris’ talent will be a driving force for Hermès Beauty.”
Hermès launched cosmetics in March 2020, adding lipstick, then powders and nail polish to its fragrance lineup.
Learn more:
After a year of mask-wearing, all signs point to a comeback for makeup. But like most sectors, the pandemic has reconfigured the category.
The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.
The Kardashian-Jenner clan continues to dominate on TikTok, as well as Makeup By Mario’s new blush.
At The Business of Beauty Global Forum, Bolt CEO Maju Kuruvilla shared his insights on how to leverage technology to personalise the shopper experience, at scale.
The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.