Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

L Catterton Takes Minority Stake in Swedish Hair Care Brand Maria Nila

The partnership will help Maria Nila expand its suite of products and global reach, while bolstering L Catterton’s position in the beauty sector.
L Catterton has taken a stake in Maria Nila.
L Catterton has taken a stake in Maria Nila. (Courtesy)

L Catterton, the LVMH-backed private equity firm, is acquiring a minority stake in Swedish hair care brand Maria Nila. The partnership will help Maria Nila expand its suite of products and global reach, while bolstering L Catterton’s position in the beauty sector, according to a statement by the companies. Marcus Wikström, son of Maria Nila founders Ann and Ulf Wikström, will continue to lead the label as chief executive, a role he has held since 2016.

L Catterton’s past investments include Ganni, Elemis, The Honest Company, Tula and Oddity Tech — the Israel-based parent of Il Makiage and Spoiled Child, which went public in July with a market capitalisation of $2.68 billion. L Catterton invested $29 million in Il Makiage in 2017. In March, the firm took a majority stake in Jean Touitou’s French ready-to-wear brand A.P.C.

Learn more:

Inside the Prestige Hair Care Boom

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum