The actor has been tapped to be both global ambassador, as well as “creative collaborator” for the cosmetics brand, according to a co-ordinated announcement from Chopra Jonas and Max Factor on their respective Instagram accounts.

“What was most amazing to me about being a Max Factor ambassador was the legacy. It started with movie stars, all the amazing women that I’ve grown up seeing and to be a part of that family, you know, it’s pretty cool,” Chopra Jonas said in a video announcing the affiliation.

Max Factor was acquired by Coty Inc in 2016. In announcing its quarterly earnings Monday, Coty revealed third-quarter revenue fell 3.3 percent, as sales of its beauty products were pressured by Covid-19 lockdowns.