The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The acquisition of Feelunique, which is based in the UK market, is a key move in growing the LVMH-owned beauty retailer’s presence in Europe. It’s the first step for Sephora in entering the UK market, which Sephora president and chief executive Martin Brok called “one of the top 10 biggest prestige beauty markets worldwide, with a very high level of digital adoption.” The transaction is expected to close during the second half of 2021.
The news comes after the luxury beauty giant announced in June a long-term partnership with European e-commerce platform Zalando, which will see Sephora launch in Germany in the fourth quarter of 2021, and expand into other European markets in 2022.
Learn more: Sephora and the State of Beauty Retail
The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.
Former Estée Lauder executive Raffaella Cornaggia has been named CEO of the unit, which will develop beauty for the French group’s brands, including Bottega Veneta, Balenciaga and Alexander McQueen.
The LVMH-owned beauty retailer asked a federal judge to dismiss a lawsuit alleging its “Clean at Sephora” designation is false advertising.
Overtly sexual marketing has long been a selling point in beauty, but the makeup artist is pushing boundaries with a new collection of lip colours in anatomically correct tubes.
The publisher will bring its youth-centric POV to the beauty space with a dedicated section, launching Feb. 2.