The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
This marks the first time the Australian sun care brand has sought outside investment, since its launch in 2019. The investment is in partnership with Aria Growth Partners, which previously invested in The Inkey List and Hero Cosmetics.
The capital will aid Ultra Violette’s plans for product innovation and global expansion. The brand hopes to enter the North American market, via Canada, in March 2024 with plans to penetrate the US in 2025.
Ava Chandler-Matthews and Rebecca Jefferd, the brand’s founders, will remain majority owners and will continue to helm the business.
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People of colour, once ignored by the majority of the beauty market, are now being courted by makeup brands. But few are selling sunscreen for dark skin.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.