The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The US retailer has partnered with smart vending machine company SOS for a pilot programme that will allow loyalty card members to collect free beauty samples as well as period care products.
Launching in 10 stores across the country, the smart machines enable Ulta Beauty’s Ultamate reward members to collect a different travel-size product from a selection each week. Hero Cosmetics, Rael and Luxury Brand Partners, which owns the likes of IGK Hair and One/Size have been onboarded.
In addition to driving loyalty sign-ups and building deeper data profiles, the smart machines will also serve as dynamic advertising space in Ulta Beauty stores.
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Goop Launches Mass Market Beauty and Wellness Brand
Gwyneth Paltrow’s lifestyle label is introducing an accessibly-priced beauty line at Target and Amazon.
Demand for the drugs has proven insatiable. Shortages have left patients already on the medications searching for their next dose and stymied new starters.
The company reported a long-awaited lift in net sales in its third quarter results, with increases from skincare leading the way, but clouds persist over its China recovery.
As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.
Going public is usually a pivotal moment in a company’s history, cementing its heavyweight status and setting it up for expansion. In L’Occitane’s case, delisting might be a bigger conduit for growth.