The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
ByteDance Ltd, the owner of popular short-video app TikTok and its Chinese sister-app, Douyin, said Thursday that founder and global chief executive, Zhang Yiming, would step down as CEO to focus on long-term strategy, according to a Wall Street Journal report. Co-founder, Liang Rubo, will take his place.
Zhang’s departure comes at a time of increasing regulatory pressure on Chinese tech companies, and following a year of uncertainty about TikTok’s future in the US market. In April, Shou Zi Chew, ByteDance’s chief financial officer, was named CEO of TikTok.
“I believe I can best challenge the limits of what the company can achieve over the next decade, and drive innovation, by drawing on my strengths of highly-focused learning, systematic thought, and a willingness to attempt new things,” Zhang said in a letter to employees on Thursday, which was also shared online by the company.
International buyers and talent scouts must cast their nets wider than the usual fashion week incubators, prizes and schools to find the country’s next crop of emerging brands.
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Owners of international brands like Lanvin and Carven faced challenges in their home market under ‘zero-Covid’ rules but China’s economic recovery is now on the horizon.
Critics say they are dystopian, but ‘flawless’ virtual influencers may be worth considering in a market where celebrity brand ambassadors have become an increasingly risky investment.