The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
China’s most prominent fashion week will now host its Autumn/Winter edition from April 6 to 13, according to an official announcement from its organising committee.
Shanghai Fashion Week was originally slated to run at the end of March, but in January the event was postponed in the wake of a small outbreak of Covid-19 cases in Shanghai, concentrated in the same downtown district as many fashion week events are hosted. After placing several residential communities within Huangpu District into quarantine, that outbreak was subdued, with no new cases emerging in recent weeks.
The event is now set to run offline and in person, with runway shows, exhibitions and showrooms to be hosted as normal.
The French beauty giant’s two latest deals are part of a wider M&A push by global players to capture a larger slice of the China market, targeting buzzy high-end brands that offer products with distinctive Chinese elements.
Post-Covid spend by US tourists in Europe has surged past 2019 levels. Chinese travellers, by contrast, have largely favoured domestic and regional destinations like Hong Kong, Singapore and Japan.
While travel to Europe remains muted, Chinese shoppers are flocking to Singapore, Thailand and other Southeast Asian destinations where fashion retailers are hoping Lunar New Year marketing investments will pay off.
Local fashion designers experimenting with puffers and other down clothing have scored collaborations with outerwear companies like Moncler and attracted the attention of prominent international retailers like H.Lorenzo.