Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Yi Yangqianxi Gets a Promotion From Tiffany & Co.

Jackson Yee (aka Yi Yangqianxi) in a Tiffany campaign. Tiffany & Co. Weibo

Yi Yangqianxi, also known by the English name, Jackson Yee, has proven such a hit as Tiffany & Co.’s regional ambassador in China since his appointment last June, that he has now been promoted to a global ambassador role, according to an announcement on the jeweller’s official Weibo account posted today.

Just a week ago, the young star, best known as a member of boy band TF Boys, was also appointed global make-up and skincare ambassador for Armani Beauty.

The appointment of Asian stars generally and Chinese celebs in particular to be the global faces of brands - most prominently in the luxury and beauty sectors - has grown in popularity this year, as more and more international brands turn to Asia for sales growth.


In This Article
Topics
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
Go inside the opaque giant that accounts for one-third of global luxury sales.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum