Investment firm Mirabaud Asset Management said Thursday its Lifestyle Impact & Innovation fund, run in partnership with David Wertheimer, has injected an undisclosed sum in the streetwear-focused media company and e-commerce platform.
As well as providing capital, the fund is working with Highsnobiety on developing its management strategy, bolstering brand recognition and developing offline experiences, the release said.
It is one of six investments recently completed by the fund following a €56 million ($66.5 million) raise in November 2020. Other investments include Intrepid, a digital services provider powering South East Asian marketplace platforms.
To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.