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Sportswear Brand Perfect Moment Closes $6M Bridge Loan in Preparation for IPO

A Perfect Moment skiwear campaign. Courtesy.

Tamison O'Connor

29 March 2021

The high-end label best known for its stylish ski wear intends to go public on the Nasdaq later this year.

The bridge loan financing will be used to support growth and fuel international expansion, the company said in a statement Monday. Laidlaw Venture Partners brokered the transaction, while Montrose Capital Partners sponsored the deal.

Perfect Moment was founded in 1979 by former ski racer and filmmaker Thierry Donard. After an initial investment in the brand in 2008, businesswoman Jane Gottschalk and her financier husband Max Gottschalk took control of the business in 2010, relaunching it into an Instagram skiwear favourite often spotted on celebrities like Emma Roberts, Nicky Hilton and the Duchess of Cambridge.

Since its reboot, the brand has expanded into activewear and swimwear.

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