The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Arab Fashion Week’s second digital edition begins its five-day schedule of shows today, featuring the autumn/winter collections of 25 fashion designers from across the Middle East, Asia, Europe, and America.
Runway shows and presentations will be streamed live on Facebook and Instagram, and viewers will be able to shop their favourite runway looks through an e-commerce partnership between Instagram and Arab Fashion Week.
As part of fashion week organiser, the Dubai-based Arab Fashion Coucil’s ongoing Green Label initiative, three designers who place sustainability at the heart of their brands will showcase their own capsule collections. Also taking part is the Fédération de la Haute Couture et de la Mode (FHCM), which will feature six Parisian designers.
“Not only is Arab Fashion Week now established on the international fashion calendar, through challenging times, it has continued evolve to remain relevant, thereby reinforcing its position as the most valuable platform for designers operating in the Middle East,” said Mohammed Aqra, chief strategy officer of the Arab Fashion Council.
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Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.