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Balmain Launches Capsule With Reggaeton Star Maluma

A look from the Balmain x Maluma collection. Balmain
A look from the Balmain x Maluma collection. Balmain

Colombian-born singer-songwriter, Maluma, is the first Latin American artist to launch a limited edition ready-to-wear collection in collaboration with Olivier Rousteing’s Balmain.

The nine-piece Balmain x Maluma collection includes trainers, suits, t-shirts, bomber jackets and hoodies in bright hues and black and white stripes, inspired by Maluma’s latest album Papi Juancho and a retro, 80s-in-Miami style.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage,” Maluma said.

The collaboration was sparked after Rousteing created Maluma’s tropical look for last year’s Video Music Awards and the pair decided to work together on a series of bespoke outfits for the singer’s tour. When Maluma’s concerts were postponed due to the pandemic, they instead continued their collaboration as a limited-edition ready-to-wear capsule collection.

With this collaboration, Maluma follows in the footsteps of Beyoncé, who launched a collection with Balmain in 2018, inspired by her Coachella style.

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