Balenciaga’s collaboration with Erewhon is the most high-profile example of the unlikely movement for carrier bags that is sweeping high-fashion, as well as the secondhand market.
The designer’s extravagant vision and charismatic persona have taken the Parisian luxury house’s annual sales from €20 million to €300 million, Rousteing revealed in an exclusive interview with Laurence Benaïm which covers opulence, longevity, diversity and the aftermath of a shocking robbery.
Amid a wave of high-profile incidents of theft and violence, big retailers are taking increasingly drastic steps, including closing stores and beefing up security.
By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business.
The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.