The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Bollywood star Deepika Padukone has been appointed global brand ambassador for denim giant, Levi’s, and will star in a campaign to mark the launch of a new “Fashion Fits” range, which is designed to suit a wide assortment of body types.
Denim is a key category in the Indian market, trebling in size to $3 billion over the past decade, according to data from Euromonitor. Padukone is a style icon among young women in India and her appointment is likely to help Levi’s win over a larger share of these consumers.
This week’s round-up of global markets fashion business news also features Latin American mall giants, Nigerian craft entrepreneurs and the mixed picture of China’s luxury market.
Resourceful leaders are turning to creative contingency plans in the face of a national energy crisis, crumbling infrastructure, economic stagnation and social unrest.
This week’s round-up of global markets fashion business news also features the China Duty Free Group, Uniqlo’s Japanese owner and a pan-African e-commerce platform in Côte d’Ivoire.
Affluent members of the Indian diaspora are underserved by fashion retailers, but dedicated e-commerce sites are not a silver bullet for Indian designers aiming to reach them.