The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Brand New Vision (BNV), which operates a platform for the trading of fashion, footwear and accessories as non-fungible tokens (NFTs) called Bnv.me, has closed a seed investment round for an undisclosed amount led by Animoca Brands, a blockchain gaming and NFT player that last week saw its own valuation top $1 billion.
BNV, which launched in April and is headquartered in Hong Kong, aims to be a platform through which global fashion brands can engage in the NFT trend by offering high definition and limited edition 3D digital assets that are then auctioned, with the end buyers receiving the digital versions as collectibles on the Ethereum blockchain. Those digital assets can also be traded on bnv.me and other open platforms.
“We are a fashion company, we come from the fashion world so we know the concerns of major brands and designers when it comes to brand integrity, representation and adjacencies, so we created bnv.me as a space where brands and designers can see their products presented in line with their real world expectations while maintaining their brand values,” said BNV founder, Richard Hobbs.
People of Indian and Pakistani heritage are critical to the UAE’s fashion sector, leading billion-dollar retail empires, trading textiles and jewellery and stitching garments for Middle Eastern brands.
Influencer Irene Kim and V&A curator Rosalie Kim join Chanel executive Yana Peel to chart South Korea’s rise to global creative juggernaut.
BoF sits down with Zainab Abdulrazzaq, founder of 3oud.com and organiser of the Oud Fashion Talks, to discover the next steps for the event, designed to cement Kuwait’s place on the international fashion map.
The World Economic Forum in Davos, a retail convention in New York and menswear shows in Paris will command the industry’s attention. Plus, what else to watch for this week.