As the economy weakens and funding dries up, more digital upstarts will face pressure to sell. They’ll have no trouble finding buyers – if they can prove they’re more than just another money-losing start-up.

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

A grim economic climate has tempered enthusiasm for risky investments, but fashion companies and executives like H&M, Kering and Stella McCartney still see opportunity in start-ups pursuing sustainability solutions.

Beighton is the fourth CEO to run the luxury e-tailer in less than five years as its private equity owners struggle to improve performance.

Facing a possible recession, private investors are tightening their purse strings. This means fashion and beauty start-ups must preserve cash and undertake creative tactics to secure capital.

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.

The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.