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Flipkart and Amazon Battle to Dominate India’s Shopping Festivals

Amazon and Flipkart apps. Shutterstock.
Amazon and Flipkart apps. Shutterstock.

The retail giants are slated to launch their annual autumn promotions in India on Oct. 3, with overall sales predicted to exceed $9 billion, Nikkei Asia reports.

Walmart-owned Flipkart and Amazon’s Indian business each have a share of the local e-commerce market exceeding 30 percent; both companies have changed their schedules to launch promotions earlier, in an attempt to beat out the rival firm. India’s Shradh festival season is expected to be a lucrative one, seeing as the country’s Covid-19 cases are falling and social distancing measures have eased.

According to consultancy RedSeer, sales could exceed $9 billion over the festive season — up 23 percent from $7.4 billion last year. The firm expects mobile phones, electronics and fashion to be the top-performing categories.

Learn more:

How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

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